Every day, new blogs are created. Because of this influx of new blogs, SEO is crucial if you want your blog to rank among the highest of pages. Here’s a list of tips that’s been compiled to help you improve your site and shoot up in the rankings. Follow these tips if you want to maximize your chances of search engine success.
Update your blog — a lot.
Some blogs are created and updated sporadically; you want to avoid this mistake at all costs. If you aren’t uploading new content on a regular basis, you’re missing out on some key SEO benefits. The more content you have on your blog, the more pages you have for search engine spiders to index. Fresh content will also help improve your blog’s bounce rate and possibly increase the number of repeat visits — everybody loves new stuff. If readers see that your blog hasn’t been updated in weeks, they probably won’t come back.
Fresh, new content is critical to improving your site’s traffic — no ifs, ands, or buts.
Develop relationships with other bloggers.
Blogging is one of the oldest forms of social media, and it pays to know the right people. Comment on other blogs, contact blog administrators and link to similar blogs. In other words, be (pro)active in the blogging community. Getting to know your fellow bloggers can help open up great opportunities for guest posting, which can get you some much-needed backlinks to your site; high-quality backlinks can help your blog shoot up in the rankings. Many blogs have an “About Us” or “Contact Us” page — use it to your advantage.
Don’t just use text on your blog.
While text is great for search engine spiders to crawl, your readers will more than likely get bored of seeing blocks of text over and over again. Spruce up your blog by adding different visuals. Photos, slideshows, videos, surveys — go all out. A mix of content will help attract readers and keep them coming back for more — it helps you stay competitive amid the thousands of blogs out there.
Display related posts.
Once your readers have finished perusing a post, where do you want them to go next? Adding related posts to each article on your blog will help keep visitors on your site for longer. You should also link within your post to other content. Don’t overdo it, though.
If your post is mostly composed of blue hypertext links, search engines and readers alike will know you’re abusing the system and the former may even penalize your ranking.
Aim for 2-3 links within the article body and about the same for related posts. Any more for that is overkill.
Market your blog.
If you haven’t already created Facebook, Twitter and Google+ accounts, stop reading this article and do that right now. Promoting your blog on social media sites as well as social bookmarking sites like StumbleUpon are effective tools for driving traffic to your blog. A social media presence is a no-brainer — it’s free marketing (Well, unless you buy ads). And as more and more sites pop up (Pinterest comes to mind), it’s important you adapt your social media strategies to adopt these new opportunities to attract readers.