How Google Places Can Help Your Business

Does your target market know how or where to find you? Not sure? Then, sign up on Google Places to make your business more noticeable and help you stay ahead of the competition.

Not familiar with it? Let us have a quick look into it…

OVERVIEW

It is a local directory (developed specifically for businesses) connected with Google Search. Upon registration, it provides you with a landing page where you can put contact details, define your offers, highlight services or products through videos and images, and permit customers to write reviews.

Is your knowledge on Google limited to the idea that it is where you can look for all sorts of information? Then, check out these…

BASIC FACTS

  • Around 97% of consumers turn to the Web to find local businesses.
  • Roughly 83% of users often look for their needs on Google.
  • According to Google, 20% of the queries done on its search engine are local.
  • With the 11 billion monthly searches it gets, approximately 2 billion focuses on locations.

Based on these details, your business can benefit greatly if you take advantage of search engine marketing.

But what exactly are the benefits of having a Google Places Listing?

google places optimization

In general, you can boost Web visibility. Add your promotional campaign with local directory listing and you can acquire…

The Advantages of Signing Up for Google Places

Targeted advertising

You have the chance to promote your small business to a local market without setting aside a big budget like you would for traditional means.

High ranking

Even if you only cater to a small area, you can still get that much-coveted spot in search engine result pages (SERPs). This is possible when you use relevant keyword phrases on your listing page.

No official website required

If your enterprise is in the start-up phase and you have not set up a site yet, you can still have a Places page and rank in SERPs through it. It is a relatively easy way to build online presence.

Marketing edge

Given the fact that almost all consumers (with several others following suit) look for services or retail deals within their area through Google; you have a great chance of getting found.

Now, let us say that you are managing a flower shop. If your target customers search for “floral delivery” or “florist” but cannot spot your business in the results because you have not listed on Places, you will lose them to your competitors.

Get into mobile marketing

Nowadays, many people are using their smartphones to access Google. Submitting your enterprise to its local directory means that you can also advertise to this specific group of consumers. It further indicates that you can extend your promotional campaign to individuals who are always on the go.

Local-based search results

Google uses GPS targeting to show your location to potential customers. This means that even if prospects only type services or products within your niche, they will still know how to find you.

Looking into these advantages, you can see that Google Places is indeed rewarding. So, if you have not signed up yet, now is the perfect time to do it.

But before you leave this page, know that most customers adding a certain location or place as part of their search term are willing to buy. When anyone of them chooses to obtain your offers, the percentage of a successful sale is high.

Emma Tomlinson is the Head of Retail at Smart Traffic, a fast-growing UK-based search agency delivering SEO services to SMEs and major companies.

About Rohan

Rohan Pawale is a professional internet marketer by day and an ace programmer by night and runs the show around here and an array of his client's business sites that he manages. (Damn! writing an introduction of yourself in the third person feels so corny, isn't it?)

Comments

  1. I read a post somewhere on hiding your address for some keywords or Google will remove you listing from their index.

  2. Every business should create a Google Places page. It’s free to do so and doesn’t take much time at all. A Places page will help improve your visibility on the web since a Places listing is prominent on the SERP.

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