In the world of SEO, no factor has as much impact on your ability to rank as backlinks. Pages with poor on-page optimization can still rank well with a strong backlink profile, while well-optimized pages without links can’t rank in any but the lowest competition niches (which is often where there is little traffic to monetize).
Link acquisition is often a difficult and never ending task, and you never want to pass up any opportunity for a link, especially high quality links. Today we’re going to go over two fantastic high quality and free dofollow backlink sources that everyone should have — but that strangely far too few people pursue.
Google+ PR 8 Dofollow Link
Google+ is Google’s new and rapidly growing social network, and Google+ gives you the ability to instantly grab an incredibly high quality dofollow backlink (or even several of them). All you have to do is create a Google+ profile.
Google+ profiles, in the About tab, include an area where you can list “Recommended Sites.” You can add whatever you want there, and those links only are dofollow links.
Note that these links are only available to the Google search engine if you have your profile set to public — if it’s private, Google cannot index it. If you’re worried about privacy, just don’t put a lot of personal information in your profile. Keep in mind with the way Google+ sharing works, every single post you make you decide whether or not to make that post public, or whether to share it only with certain circles (or all circles, but not public).
So it’s very easy to have a public profile but still keep all of your conversations private, and this is an incredibly easy way to grab a high quality backlink from a source that you know Google is going to trust.
YouTube Dofollow Link
Let me quickly stress that you do not need to even upload a video to take advantage of the YouTube backlink. That said, if you have the ability to create relevant videos (they don’t have to be professional quality) you should do so. YouTube is the second largest search engine, after all, with more searches than Bing or Yahoo.
In your YouTube profile, the “Website” link is a dofollow backlink. You can put links elsewhere — in the about section or in the video descriptions (and you should) — but all the other links are nofollow. YouTube gives you that one opportunity to great a dofollow link out.
Of course when you create your YouTube profile it’s going to have very low authority. Posting popular videos will boost it, but for those without videos we can take advantage of another interesting factor in YouTube’s link structure to boost the authority of your profile page.
Every time you make a comment on YouTube it will automatically include your name as a link back to your YouTube channel: those links back to your channel are also dofollow links, meaning they pass PageRank.
All you need to do is spend 20 minutes or so looking for good places to toss up a bunch of comments (make sure they’re not spammy — make a comment about the video) and you’ll immediately collect a lot of links to your profile, which will boost its PageRank and authority for the dofollow link pointing back to your site.
Grab Every Link You Can
The quest for backlinks is long and hard and every single link acquisition helps. There’s no reason to let these easy gems pass you buy — spend an hour to get two great quality links back to your sites and add a couple high authority domains to your backlink profile.
Brian Wood works in internet marketing and SEO and runs the Awesome Dice Online web store. Brian maintains several blogs about a variety of subjects, and is a lifelong geek who loves tabletop board games and RPGs as well as the World of Warcraft MMO.