Tired of using conventional linking strategies? It seems today everyone is trying to get linked by doing the same things, over and over again. Instead, why not go outside the box to snag links that nobody else it targeting? These 10 unconventional and different link building strategies can help.
Do a Lot of Reviews
Go on review sites like Epinions and leave feedback for various products and services in your market. Make sure you link back to your website in your profile and/or when it’s relevant for the product you’re reviewing.
Be a Guest Speaker
Contact educational institutions and organizations near you and explore the possibility of being a guest speaker. If you do a guest speaking gig, there’s a very good chance you’ll get covered by the local media.
You could just get picked up by a small college newspaper, but you could also get picked up by a major local newspaper like the San Francisco Chronicles.
Do a Backlink Prize Giveaway
Do a mini-contest where people get a gift in exchange for linking back to you. For example, you might give away a $5 iTunes gift card for every blogger that links to you within a specific period of time. Or you could give away a special widget, like a laser pointer, which really costs you about $3 on eBay.
Come up with creative prizes you can give away in exchange for a backlink, then publicize the giveaway.
Do a Limited Time Coupon
Want people in your industry to link to you? One great way to do it is through a limited time coupon. Release a coupon code that gives a significant discount to products and let people know when it expires.
The coupon code, along with a link to your site will spread, because people want to help their friends get a good deal. Fortunately, even after the coupon code expires, the backlink will still remain.
Create a Unique iPhone App
Create an iPhone app that’s different than anything else out there and publish it. Then let all the app reviewer type of websites out there know about the app.
Make sure you host the info page about your app on your own website. Then whenever reviewers link to your app’s page, it’ll be on a page on your site. This will result in a whole lot of link juice flowing back to your domain.
Network in Your Area and Leverage the Power of Organizations
Go to your local chamber of commerce. Go to your local marketing meetup groups. Go to your local university’s business or web groups.
Network with people who have websites in your area and get them to link back to you.
Many organizations, such as Business Networking International or specific trade organizations will link to member sites from their high PR websites. Furthermore, you’ll also get to network with a lot of other website owners.