Blogging About Trending Topics And What It Means To Your Business:
Yes writing about trending topics seems to be the ‘IN’ thing since long time now and I wont say that it does not work but neither am I saying that it is the best content generation strategy either . You may already have heard a lot of appetizing and so to say ‘fairytale’ stories about how people have succeeded in generating traffic and made a fortune from that strategy alone . Well , it is not always that easy and here I am , introducing you to the grave realities of writing about trending topics .
Repetition Is Not Laudable Especially For Trending Topics
If you thought that you are the only one who read that ‘smart’ post on trending topics for content creation and are going to apply it to get unlimited success in your blogging journey then this post might just pop that bubble of illusion for you !
There are hundreds , if not thousands of people who are blogging about the same thing when a news breaks out and frankly that does not look too cool when a regular net surfer is slapped the same piece of information on all the blogs he visits including his favourite news aggregators . It tends to irritate people and thought you might get a trickle of traffic from the keyword synonyms or long tail , they are bound to have a very high bounce rate .
High Authority Blogs Get The Limelight Off The Trending Topic
Since everyone is blogging about the same thig and chances are very high that the news broke out to you only when you read about it on your favourite news site means that the glory has already been claimed by the site and since these are high authority blogs with high PR , its very likely they get all the traffic for that keyword . You didn’t think it is possible to read something on a blog that actually ranks for it and then trying to outrank it was a piece fo cake did you ?
Saturation And Competition For The Topic
Even if we assume that you could still bask in some part of the glory by long tail and keyword synonyms don’t underestimate the level of saturation and competition that is involved in writing for trending topics . Many people are writing their versions of the interesting story around that same topic that makes it all the more difficult to impress the search engines as well as people . If yu are looking for more content and blog writing tips for your blog site this topic might aid you .
No Longterm Keyword Weight For Trending Topics
Since trending topics and breaking news seem to revolve around only one interesting fact that is the soul of the hype it is very natural for the buzz to fade off after the curiousity dies off and needless to say that these posts don’t receive consistent searches with time and hence don’t contribute much to traffic after a fixed period of time .
Loss Of Authority
Yes , it might sound radical but that is the fact . The more you try to cover trending topics and breaking news and get in that rat race , the faster your blog loses authority. Authority can’t be built by covering latest happenings like a news aggregator . Researched top notch content with innovation is the only thing that makes the mark in todays competitive scenario , this is where blogging about trending topics falls short .
Traffic From Trending Topics Is NOT Interested In Your Services
The Trending Topic Graph
After eliminating all odds that you wont get traffic from trending topics , lets just assume that you write a great article on the latest buzz in your niche and it catches gravity like a snowball still the traffic you are going to get will be those people who are interested in ‘THAT’ piece of information and not what you want to convey through your site .
As we discussed earlier , such posts will have a high bounce rate since the visitors are least interested in your other articles and its a no-brainer that this traffic has low or practically no conversion rate in terms of user interaction and sales and will not make you any money . It might sound harsh but that is the grave reality and it is not a blogging prerequisite in any way .
Conclusion :
Blogging about trending topics works for some , but might not work for you and its definitely the best way of content creation assuming that a large chunk of it depends on the luck factor – who gets the news first , who writes about it first , whose version gets indexed first and whose version ranks higher .
Only to realize , after wasting a lot of time in this ‘strategy’, that you are actually a part of a rat race that will never translate into any sales or make business greener for you is not a very pleasant realization
If you have experienced the fluffier side of blogging about trending topics and also got substantial success in the real sense please share your thoughts with our readers and if you were thinking about taking up trending topics as a serious strategy do let me know whether you had thought about the odds that we have discussed above and if the answer is in the affirmative then what measures were you going to take to beat them ? I am all ears for innovation .
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{ 2 comments… read them below or add one }
That’s true, the best example is tech thousands of tech blogs, now days we can see every new blogger start blogging with tech tips or tricks. Nothing new they get traffic for few days then again cycle starts.
Yeah ! I recently saw a tech blog cover the recent Osama buzz , I mean how desperate can people get for traffic , maybe it is difficult for them to remember their niche ….